AskMacBuilt by Ross Mac · Maconomics
Financial intelligence for student-athletes

Your money doesn't wait. Neither does AskMac.

AskMac is your 24/7 AI-powered financial companion. It connects the dots across your financial life, spots potential problems, identifies opportunities, and delivers personalized guidance — sometimes before you even know what to ask.

AskMac● Watching for what matters
AskMac noticed

Your income jumped this month. You received $2,400 more than usual.

See options
How much of that can I actually spend?
Your regular expenses haven't changed, so you have more room. Before it becomes spending money, it may help to give each part a job: some to spend, some to save, and some set aside for anything you'll owe later.
Ask anything about your money...
You're all caught upToday

Nothing needs your attention right now. AskMac is still watching.

01Two ways in

Sometimes you ask AskMac.
Sometimes AskMac comes to you.

AskMac understands what's happening across your financial life, so you can ask anytime — and AskMac can surface something important before you think to ask.

When you askAsk anything about your money.
Can I afford a trip home over winter break?
Likely, if you keep it around $600. Your December bills are covered and your emergency savings stay on track.
Before you askAskMac notices what matters.

Your income jumped this month.

You received $2,400 more than usual.

02What AskMac is

AskMac isn't another financial chatbot.

Chatbots wait for you to know what to ask. AskMac already sees your whole picture.

A chatbotAsk me anything…starts from zero, every time
AskMacHere's what I'm seeing…already did the homework

What AskMac understands

  • Accounts
  • Bills
  • Income
  • Credit
  • Savings
  • Investments
  • Goals
  • Spending
AskMac

What AskMac does

  1. Notice
  2. Explain
  3. Answer
  4. Keep watching
03What AskMac notices

Risks. Opportunities. Progress.

AskMac points out what could go wrong, what you might be missing, and what's going well — then explains what it means for you.

AskMac noticedOpportunity

Your income jumped this month.

AskMac explains

You received $2,400 more than usual. Your regular expenses haven’t changed, so you have more flexibility — but some of that money may need a job before it becomes spending money.

One option

See what happens if you split it between spending, savings and money set aside for future obligations.

See the split
AskMac noticedNeeds attention

Checking could get tight before your next deposit.

AskMac explains

You’re not necessarily overspending. Several expenses are landing before your next expected deposit, so this looks more like a timing squeeze.

See why
AskMac noticedWorth watching

Your card balance is getting close to 30% of its limit.

AskMac explains

Carrying a higher balance can make the card more expensive and may affect how lenders view your credit usage.

Ask about credit
AskMac noticedMilestone

You just passed $1,000 in emergency savings.

AskMac explains

That’s your first financial cushion. AskMac will keep tracking your progress toward the next milestone.

See progress
AskMac noticedNew income

A new $3,000 payment hit your account.

AskMac explains

Before treating all of it as spending money, it may be worth checking whether part of this income needs to be set aside for taxes and how it affects your current goals.

Ask about this payment

AskMac explains the basics. It isn’t a tax preparer and doesn’t replace a tax professional.

Sample data. AskMac works from the accounts you connect and what you share with it.

Most days

Everything looks stable today.
You're all caught up. AskMac is still watching.

The Library

Learn what matters to you.

Not another required course. AskMac picks lessons that fit what's actually happening in your money — from a library of 80+ lessons taught by Ross Mac.

Also in the Library

  • NIL income and taxes: the basics
  • Building your first emergency fund
  • What investing actually means
  • Saving without feeling like you can’t spend anything
  • Understanding a contract before the money hits
  • What happens to your money after college?
AskMac picked this for you

How to budget when your income changes

AskMac picked this because your income has been less predictable over the last few months.

AskMac picked this for you

How credit cards actually work

AskMac picked this because your card balance is getting close to 30% of its limit.

AskMac picked this for you

You got paid. Now what?

AskMac picked this because you received $2,400 more than usual this month.

Privacy

Your program provides AskMac.
Your money stays yours.

Your financial life is personal. AskMac is designed so student-athletes can get financial guidance without turning their private financial lives into something their coaches or program staff need to manage.

What your program can see

  • How many athletes use AskMac
  • Which features get used
  • Overall trends

What your program doesn't see

  • Individual balances
  • Individual transactions
  • Personal debts
  • Individual goals
  • Conversations with AskMac

Accounts connect through Plaid with read-only access. Your data is encrypted, private, and never sold.

Jordan's AskMac Sample

  • Extra income this month+$2,400
  • Card balance28% of limit
  • Emergency savings$1,040
  • Next depositExpected the 15th
  • You asked AskMac“Can I afford a trip home over winter break?”

Private to you

Your view shows your income, card balance, emergency savings, your next deposit and your conversations with AskMac. Your program's view shows none of that, only program-wide numbers: how many athletes use AskMac, which features get used, and overall trends.

Your financial picture. Connected.

Three simple steps to personalized guidance.

Connect

Securely link your accounts through Plaid in seconds.

Understand

AskMac identifies patterns, changes, and opportunities.

Stay ahead

Get personalized insights and timely alerts when money moves.

Secure, bank-grade connections powered by Plaid. Read-only — AskMac can never move your money.

No account needed

Free financial tools.

Useful tools for understanding your money — no AskMac account required.

Calculators give you the number. AskMac helps you understand what it means for you.

For programs

Financial education shouldn't end when the workshop does.

Give student-athletes personalized financial intelligence they can use when real money decisions happen — privately, on their own time, and with their own financial picture.

Personalized

Every athlete's financial situation is different. AskMac uses what it already knows about each athlete's money to make financial education relevant to them.

Available when it matters

A financial question doesn't always happen during a workshop. AskMac is there when the decision actually shows up.

Built for real financial life

From everyday spending and saving to irregular income, credit, investing and NIL, AskMac helps athletes understand how the pieces connect.

Private by design

Programs can provide financial support without becoming part of each athlete's private financial life.

The opportunity

$2.3B+in NIL and revenue-share money reaches D1 athletes this season — most with no financial training.
87%sign their first NIL deal with no financial plan
78%of NFL players face financial distress within 2 years of retiring
<2%go pro — the other 98% need a plan for life after

Sources: NCAA, Opendorse, Sports Illustrated, Student-Athlete Insights

Give your student-athletes more than financial information. Give them financial understanding.

AskMac watches your financial picture, surfaces what matters, and explains why — in plain language.