Built by Ross Mac · Maconomics

From NIL to Net Worth.

Financial wellness your student-athletes will actually use.

AskMac gives every athlete a personalized AI financial advisor, NIL income tracking, and the tools to turn earnings into lasting wealth — all in one place.

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M
Mac
● Online · Your AI financial advisor
Ask Mac anything about your finances...
Smart Alerts✦NIL Income Tracking✦Net Worth Dashboard✦80+ Video Lessons✦Plaid-Secured✦Multi-State Tax Help✦Athletic Dept Deploy✦AI Financial Advisor✦Smart Alerts✦NIL Income Tracking✦Net Worth Dashboard✦80+ Video Lessons✦Plaid-Secured✦Multi-State Tax Help✦Athletic Dept Deploy✦AI Financial Advisor✦
The Opportunity

The wealth is here. The wisdom isn't.

Source: NCAA, Opendorse, Sports Illustrated, Student-Athlete Insights

<2%
of NCAA student-athletes go pro in their sport — the other 98% need a plan for life after.
78%
of NFL players face financial distress within two years of retirement.
$2.3B+
in NIL and revenue-sharing compensation will reach D1 athletes in 2025–26 — most with no financial training.
87%
of college athletes have no financial plan in place before signing their first NIL deal.
— 01 —

Ask anything. Get told everything.

Ask Mac anything — from your first W-9 to your first investment.

REACTIVE

Ask Mac anything.

Get a real answer, with real context from your accounts — in seconds.

M
Mac
● Online
Should I pay down my 6.5% student loan or invest in my 401k match?
Take the 401k match first — that's a guaranteed 100% return. After capturing the full match, attack the student loan. Based on your accounts, that frees up $340/mo for principal.
Ask Mac anything...
PROACTIVE

Mac tells you before it matters.

Smart alerts that catch problems early and surface opportunities you'd miss.

Smart alerts
3 new this week
Today
SPENDING PACE2h ago

You've spent 75% of your entertainment budget — and we're only halfway through the month.

See what's eating it →
OPPORTUNITYYesterday

Your checking has $3,200 sitting idle. Moving $2,000 to high-yield savings earns you $94/year — free.

Move it now →
CHECK-INMon

3 subscriptions auto-renewed this week ($47). Want me to flag any you haven't used?

Review subscriptions →
— 02 —

Track every dollar.

Track NIL income, training expenses, and net worth in real time.

April budget
$4,560 income
$2,140
spent of $2,280 on needs
Needs · 50%$2,140 / $2,280
Wants · 30%$1,580 / $1,370
Save · 20%$840 / $910
— 03 —

Build real wealth.

Build wealth that lasts beyond your playing career.

Net Worth · April 2026
$84,210
↗ +$3,140 this month (+3.9%)
Assets
$112,450
Liabilities
$28,240
— 04 —

Plan the future.

Plan for taxes, post-career income, and the long game.

Emergency fund · 3 months$6,840 / $9,000
On track · 4 months to go
Home down payment$18,200 / $60,000
Behind pace · Mac suggests +$220/mo
Retire by 60$42,100 / $1.2M
On pace · capture full 401k match
— 05 —

Learn from the source.

80+ video lessons from Ross Mac — Wall Street to your locker room.

Featured · Lesson 12
Ross Mac
BUDGET

Building Generational Wealth and Healing Your Money Relationship

14 min · Foundations track
80+
Lessons
6
Tracks
Live
HR Reporting
Up next
DEBT
11:24
FOUNDATIONS · 03

Killing High-Interest Debt for Good

INVEST
18:02
INVESTING · 01

Index Funds, ETFs, and Where to Start

401(K)
9:48
RETIREMENT · 02

Max Your Match Without Hurting Cash Flow

BUDGET
13:15
BUDGETING · 04

The 50/30/20 Rule — Does It Still Work?

Built for athletic departments

Financial wellness, finally engineered for the
next generation of pros.

No IT lift. No integrations. Active in days.

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